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Business context
Premium wellness and hospitality business on Koh Samui built from concept to operating commercial project and later strengthened through renovation, service development, marketing and cost control.
Jul 2023 — Nov 2025 · FULL CASE
KAIF Spa & Sauna
Premium wellness and hospitality business on Koh Samui built from concept to operating commercial project and later strengthened through renovation, service development, marketing and cost control.
ROLE
Founder & CEO · Launch and operating lead
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My scope
This case separates my personal scope from the wider work of the team, owners, contractors and partners.
WHAT I PERSONALLY LED
Responsibilities, decisions and implementation
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Strategy and operating management
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Full P&L, budgeting and cash-flow planning
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Business model, pricing and commercial offers
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Investor search and counterpart negotiations during launch
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Location, renovation, contractors and procurement
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Team recruitment, leadership and performance management
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Saunas, pool filtration, equipment, kitchen and guest areas
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Marketing, brand development, sales and customer experience
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SOPs, process standardisation and management reporting
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Supplier management, licensing and partnerships
OUTCOMES
Reported results
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Business created from scratch from concept and operating model to commercial operation
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Reported average spend increased from about ฿600 to ฿1,200
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Google rating reported from 4.7 to 4.9
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Repeat-guest share reported at about 40%
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Approximately 20 employees during the operating period
Historical commercial figures on this page are based on Denis Mironov’s résumé, project materials and personal account. They are presented as reported operating results, not independently audited financial statements.
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