01
Business context
Commercial and operating transformation of a large restaurant complex: sales department, automation, CRM, loyalty, delivery, partnerships and guest-return mechanics.
Aug 2021 — Oct 2022 · FULL CASE
BULVAR Restaurant Complex
Commercial and operating transformation of a large restaurant complex: sales department, automation, CRM, loyalty, delivery, partnerships and guest-return mechanics.
ROLE
Banquet Manager → Deputy General Director for Development
02
My scope
This case separates my personal scope from the wider work of the team, owners, contractors and partners.
WHAT I PERSONALLY LED
Responsibilities, decisions and implementation
01
Built a new banquet sales department with three managers
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Automated banquet processing through iiko
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Implemented CRM and reservation systems
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Implemented loyalty programme and guest-return mechanics
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Launched Yandex and Delivery channels
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Optimised bar operations
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Implemented QR menu and QR payment
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Negotiated acquiring and partner conditions
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Developed cooperation with aggregators, travel and event companies
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Built B2B meal contracts and local sales channels
OUTCOMES
Reported results
01
Order-processing time reduced approximately 4x
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Average lunch sales reported as increasing 6x
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Acquiring fee reduced from 2.5% to 1.8%
04
Banquet turnover reported approximately 2.5x higher by Oct 2022
05
A la carte turnover reported approximately 3x higher by Oct 2022
Historical commercial figures on this page are based on Denis Mironov’s résumé, project materials and personal account. They are presented as reported operating results, not independently audited financial statements.
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