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Business context
Executive management of a diversified Koh Samui group with six business directions and approximately 60 employees, combining restaurant operations, expansion and organisational transformation.
Aug 2023 — Apr 2024 · FULL CASE
Cocoon Family Group
Executive management of a diversified Koh Samui group with six business directions and approximately 60 employees, combining restaurant operations, expansion and organisational transformation.
ROLE
CEO / General Director
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My scope
This case separates my personal scope from the wider work of the team, owners, contractors and partners.
WHAT I PERSONALLY LED
Responsibilities, decisions and implementation
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Full strategic and operating management
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Group P&L responsibility, budgeting, forecasting and cash flow
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Management of department heads
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KPI and management-reporting systems
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Payroll, procurement and inventory optimisation
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Pricing and menu engineering
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Sales and marketing development
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Organisational transformation and business-process standardisation
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Recruitment and development of managers
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Terrace expansion, kitchen, bar, storage and new concepts
OUTCOMES
Reported results
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Managed six business units and approximately 60 employees
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Flagship restaurant revenue reported as increasing approximately 250% during the management period
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Operational efficiency reported as improving approximately 30%
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At another reporting point, monthly restaurant revenue was described as moving from about ฿3M to ฿9M; these figures refer to reported operating periods rather than a single arithmetic growth calculation
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Reported profitability reached 42% at one operating point
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Reported average spend increased 56%
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Unified management and reporting across six business directions and strengthened financial/operational control
Historical commercial figures on this page are based on Denis Mironov’s résumé, project materials and personal account. They are presented as reported operating results, not independently audited financial statements.
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