01
Fragmented interactions
Ordering, karaoke, staff calls, loyalty and guest communication should not feel like unrelated systems.
PRODUCT WORK · THE VOICE
A digital guest ecosystem built around the venue journey
The Voice product work connects the guest-facing experience with ordering, karaoke, loyalty, CRM, analytics and operational data instead of treating each function as a separate tool.
PRODUCT CONCEPT
One layer across the guest journey
The product concept covers guest journey, menu and ordering, karaoke, chat, loyalty, games, Karina AI, analytics and a modular architecture.
Kiosk / webcustomer-facing interaction
CRM / loyaltyguest identity and retention
AI / analyticsassistance and management signals
BUSINESS PROBLEM
The venue needed one connected guest experience
02
Operational visibility
Digital actions need to create useful data for management instead of ending at the screen.
03
Reusable architecture
The product logic was designed as modules so the underlying approach can evolve with the venue.
MY PRODUCT SCOPE
From operating logic to implementation requirements
01
Guest flows
Defined the logic behind smart-table and web ordering, customer actions and the connected digital journey.
02
CRM & loyalty logic
Connected guest identity, repeat engagement and retention mechanics with the wider operating model.
03
AI assistant logic
Developed the business logic for Karina AI as part of the guest-facing experience.
04
Integration mindset
Aligned the product concept with POS, reservations, ordering, analytics and operating requirements.
DELIVERY CONTEXT
The product sits inside a real operating business
The digital layer was developed alongside the wider The Voice launch: a premium karaoke, restaurant, lounge and VIP-room project delivered from an empty venue to commercial operation in approximately seven months.
This page describes the product work. The full business case separately covers financing, lease, construction, team, SOP/KPI, operations and reported commercial results.
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